SHAHFREEN ELAVIA

Public Relations Director
shahfreen@voxinternational.com

Shahfreen is a seasoned communications professional with 15 years of experience in media relations, marketing and brand management. Currently serving as the Senior Public Relations Manager at VoX International, she brings a wealth of expertise in managing national PR and marketing initiatives for prominent destinations, including Visit Florida and the St. Vincent and Grenadines.

Prior to her role at VoX International, Shahfreen managed PR and marketing activities across Canada for San Francisco, West Hollywood, and Maryland. Her deep understanding of the Canadian market, coupled with her strong relationships with Canadian media, has enabled her to excel in pitching and developing compelling stories, organizing press conferences, handling interview requests, and coordinating high-impact events and press trips.

Before relocating to Canada, Shahfreen honed her media relations skills at Indiva Marketing in India, a leader in the industry. There, she played a pivotal role in executing public relations strategies for a diverse array of international clients, including luxury hotels like One&Only Resorts, Atlantis The Palm Dubai, Mandarin Oriental, and St. Moritz, Switzerland. Her portfolio also included projects in real estate, philanthropy, and business.

Shahfreen is an active member of the Travel Media Association of Canada (TMAC) and holds a Bachelor's degree in English Literature, as well as a Postgraduate Diploma in Media, Advertising, and Events.