Hawaii Tourism Authority Sustainability Efforts
Malama Hawaii
With a hope of inspiring visitors to travel mindfully while in Hawaii, the Hawaiian Tourism Authority called upon almost 100 businesses and volunteer organizations across the Hawaiian Islands to create the Malama Hawaii programme, which offers unique and uplifting experiences that allow travellers to give something back to the land. Malama Hawaii volunteer projects range from reforestation and tree planting to self-directed beach cleanups, ocean-reef preservation and planting the Hawaiian staple crop kalo (taro Malama Hawaii opportunities are many and the list of projects and acts travellers can participate in while in Hawaii is always growing.
Destination Management Action Plans
Hawaii Tourism Authority, in partnership with the counties and the respective island visitors bureau, developed Destination Management Action Plans (DMAPs) for Kauai, Maui Nui (Maui, Molokai and Lanai), Oahu and Hawaii Island.
As defined in HTA’s Strategic Plan 2020-2025, destination management includes attracting and educating responsible visitors; advocating for solutions to overcrowded attractions, overtaxed infrastructure, and other tourism-related problems; and working with other responsible agencies to improve natural and cultural assets valued by both Hawai‘i residents and visitors.
To access the DMAPs, visit:
Pono Pledge
This pledge is an initiative specific to the Island of Hawai‘i that encourages safe, responsible and respectful tourism. To learn more click here.
The Malama Maui County Pledge
The purpose of this resolution is to provide visitors with clear guidelines to demonstrate their commitment to appropriate, respectful, and safe behavior when visiting any of the islands within Maui County through the establishment of the Mālama Maui County Pledge. To learn more click here.
Aloha Pledge
This pledge is an initiative specific to the Island of Kaua‘i that encourages safe, responsible and respectful tourism. To learn more click here.
